Third Party Advertising

Third Party Advertising

The following have registered as Third Party Advertisers:

Third PartyContact InformationWebsite/Social Media Information
Kathleen Wilson

905.880.7781

info@abettercaledon.ca

Website Graphic Website

Facebook Graphic Facebook

Instagram Graphic Instagram 

Chetan Sharma

chetanerry@gmail.com

 

 

Serving Caledon Inc.

Official Representative 

Jesse Poldrugovac

 

647.990.1502

 

Since the 2018 Municipal Election there is now a requirement for all Third Party Advertisers to register with the Town Clerk. Please review the information below and the Ministry of Municipal Affairs Guide to Third Party Advertisers for 2022.

Third Party Advertisements - Definition  

A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate. This does not include advertisements by or under the direction of a candidate. 

All individuals, corporations and trade unions must register before incurring any expense related to third party advertisements appearing between Monday, May 2, 2022, and Monday, October 24, 2022.

Becoming a Third Party Advertiser  

Ontario residents, corporations and trade unions that will incur expenses for advertisements related to the promotion, support or opposition of a candidate, in any broadcast, print, electronic, or other medium must register as a third party advertiser. Notice of Registration can be filed beginning on Monday, May 2, 2022, at 8:30 a.m. The Town Clerk requires an appointment be made for filing. Please email legislative.services@caledon.ca to book and appointment or you can also call us at 905.584.2272 ext. 2366.

Who can Register as a Third Party Advertiser?

Only the following persons and entities are eligible to file a notice of registration:

  • An individual who is normally a resident in Ontario.
  • A corporation that carries on business in Ontario. 
  • A trade union that holds bargaining rights for employees in Ontario.

Who cannot Register as a Third Party Advertiser?   

Persons and entities that are not eligible to file a notice of registration include:

  • A candidate whose nomination has been filed under Section 33.
  • A federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party.
  • A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act.
  • The Crown in right of Canada or Ontario, a municipality or local board. 

How to Register as a Third Party Advertiser?

An individual, corporation or trade union may register as a third party by filing the Notice of Registration - Third Party (Form 7) (please use Internet Explorer to access this Provincial form) at Town Hall, during regular office hours, beginning Monday, May 2, 2022, at 8:30 a.m. The Town Clerk requires an appointment be made for filing. Please email legislative.services@caledon.ca to book an appointment or you can also call us at 905.584.2272. ext. 2366.

The Notice of Registration may not be faxed, mailed or emailed, as an original signature is required. The individual filing the Notice of Registration will be required to present proof of identity as well as a declaration of qualification signed by the individual or by a representative of the corporation or trade union, as the case may be.

What you will need for registering: 

  1. A completed Notice of Registration Form (please use Internet Explorer to access this Provincial form) 
  2. A declaration of qualification signed by the individual or by a representative of the corporation or trade union, as the case may be
  3. Proof of identify 
  4. Evidence that the Union or Corporation you represent has authorized the registration of a Third Party Advertiser

Note: Notices of Registration are public documents and are available for viewing at Town Hall.

Third Party Advertiser Registration Period    

Notices of Registration may be filed beginning on Monday, May 2, 2022, at 8:30 a.m. The deadline for an individual, corporation or trade union to submit a Notice of Registration is Friday, October 21, 2022, at 4:30 p.m.

Third Party Advertiser Campaign Finances

An individual, corporation, or trade union cannot raise or spend any money on third party advertisements that will appear during an election in the Town of Caledon until they have registered as a third party and opened a bank account exclusively for the purposes of the election campaign. 

Registered third parties are responsible for keeping records of the financial activities related to their campaign and are required to keep these records for a full term of office, when the next council or school board takes office. 

Third Party Advertiser Campaign Period

The campaign period for a registered third party begins on the day their Notice of Registration is filed and ends on January 3, 2023.  On this date, the registered third party's campaign is automatically closed. Registered third parties cannot accept any contributions or incur any expenses after the end of the campaign period. 

If at the end of the campaign period a registered third party's campaign expenses are greater than their campaign income, their campaign will be in deficit. The registered third party may take action to extend their campaign in order to do some additional fundraising. 

If a registered third party's campaign has a surplus, the registered third party must pay the surplus to the Town Clerk when filing their financial statement. 

Extending a Third Party Advertising Campaign 

To extend a campaign, a registered third party must file a Notice of Extension of Campaign Period (Form 6) on or before January 3, 2023, in person to the Town Clerk. Please email legislative.services@caledon.ca or call us at 905.584.2272 ext. 2366 to book an appointment.

A campaign period will continue until the earliest of the following:

  • The deficit is erased;
  • The registered third party notifies the Town Clerk in writing they are no long accepting any contributions;
  • June 30, 2023, in the case of a regular election; or
  • Six months from the 45th day after election day, in the case of a by-election.  

Registered third parties that extend their campaign must submit two financial statements by the statutory deadline dates:

 Filing of Initial Financial Statements - Friday, March 31, 2023, at 2:00 p.m.

Supplementary Financial Filing - Friday, September 29, 2023, at 2:00 p.m.

Supplementary Financial Statements if Required

The final date for registered third parties, who extend their campaign, to file their supplementary financial statement is Friday, September 29, 2023, at 2:00 p.m. The statement covers the period from the day the registered third parties filed their Notice of Registration until July 2, 2023.

A registered third party must notify the Town Clerk, in writing, of any Court extension by 2:00 p.m. on Friday, September 29, 2023. Penalties will commence at 2:01 p.m. Friday, September 29, 2023.

Contributions to Third Party Advertising Campaigns 

Campaign contributions are any money, goods or services that are given to a registered third party for use in their campaign, including money and goods that a third party contributes to their own campaign. Registered third parties must issue a receipt for every contribution they receive. The receipt should show who made the contribution, the date, and the value of the contribution. 

The following persons and entities may make a contribution to a registered third part:

  • Any person who is a resident of Onatrio.
  • A corporation that carries on business in Ontario. 
  • A trade union that holds bargaining rights for employees in Ontario. 
  • The registered third party and, in the case of an individual, their spouse.

The following persons and entities shall not make a contribution to a registered third party:

  • A federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party.
  • A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act.
  • The Crown in right of Canada or Ontario, a municipality or local board.

Contributors may contribute a total of $1,200.00 to a registered third party in relation to third party advertisements that appear during an election in the Town of Caledon.

The maximum total amount that a contributor can give to third parties registered in the Town of Caledon is $5,000.00. Contributions greater than $25.00 may not be made in cash. All contributions above $25.00 must be made by cheque, money order, or by a method that clearly shows where the funds come from.

Registered third parties are required to inform each of their contributors of these contribution limits. 

Mandatory Information in Third Party Advertisements

All third party advertisements must contain the following information:

  • The name of the registered third party.
  • The municipality where the registered third party is registered. 
  • A telephone number, mailing address or email address at which the registered third party may be contacted regarding the advertisement.

Mandatory Information for Broadcaster and Publisher 

Registered third parties must provide the following information to the broadcaster or publisher in writing:

  • The name of the registered third party.
  • The name, business address and telephone number of the individual who deals with the broadcaster or publisher under the direction of the registered third party.
  • The municipality where the third party advertiser is registered.

Broadcasters and publishers are prohibited from running a third party advertisement unless the noted information is provided. 

The broadcaster or publisher of a third party advertisement is required to retain the following information for a period of four years after the date the advertisement appears:

  • The mandatory information that is required for broadcasters and publishers (the name of the registered third party; the municipality where they are registered; and the contact information for the person who deals with the broadcaster or publisher);
  • A copy of the advertisement, or the means of reproducing it for inspection; 
  • A statement of the charge made for its appearance; and
  • The broadcaster or publisher must also permit the public to inspect these records during normal business hours. 

Municipal Authority to Remove Unauthorized Third Party Advertisements 

The Town Clerk may require the following to remove or discontinue the advertising of unauthorized Third Party Advertisers:

  • A person who has contravened the provision for third party advertising who caused or permitted the contravention.
  • The owner or occupier of land on which the contravention occurred. 

Third Party Advertisers are required to identify themselves on campaign advertisements and signs so that it is clear who is responsible for each sign and advertisement that appears or is broadcast. There is no spending cap on signs.